Being great at investing is one thing but if no one knows about you or what you stand for, good luck growing your fund.

It might sound harsh, but it’s true. In today’s world, attention is the new currency and you can’t afford to ignore it.

That’s why today, Stacy is bringing her friend Dr. Daniel Crosby back on the mic for a very special 100th episode of Billion Dollar Backstory. They’re picking up right where they left off in their “Scientist & The Storyteller” series.

Together, they’re digging into why every company today is a media company (yep, even yours) and why building a brand that feels real and relatable isn’t just a nice-to-have anymore.

They’re also covering:

• How to build a brand that’s real, relatable, and doesn’t feel like a facade
• Why being a thought leader matters (even if you’d rather be investing)
• The hidden costs (and upsides) of the attention economy
• The big reason why so many fund managers struggle to stand out and how to change that

More About Dr. Daniel Crosby

Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby's first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into 17 languages.

His third book, The Behavioral Investor, was Axiom's best investment book of 2019 and is a comprehensive look at the neurology, physiology and psychology of sound financial decision-making. His latest book, The Soul of Wealth, was published in October of 2024 and has already been translated into five languages. When he's not decoding market psychology, Daniel is a father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.

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