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Date: Monday, November 24th, 2025
Summary: Kevin King discusses Amazon's Rufus AI revolution, how to optimize for AI-driven search, sponsored prompts in Rufus, the Amy Wees Rufus optimization method, and Amazon's strategic positioning against ChatGPT and other AI shopping tools.
Key points discussed:
- Amazon's Rufus AI assistant and "Researched-by-AI" sections in search results
- How external authoritative sources now impact Amazon visibility
- Influencer storefronts and TikTok favorites as new ranking factors
- Amazon's sponsored prompts in Rufus - the future of advertising
- Amy Wees's winning Rufus optimization strategy from Nick Penev's Hack Contest
- Step-by-step SOP for competitive analysis using Rufus and ChatGPT
- New research on what drives purchase decisions (price, descriptions, images, reviews)
- Amazon blocking OpenAI crawlers to protect its ecosystem
- Amazon's price leadership: 14% lower than major U.S. online retailers
- Using Stack Influence for micro-influencer product seeding at scale
- Temu and Amazon swapping playbooks: local fulfillment vs. discount push
Links mentioned:
- BDSC Seller Protection Expert Panel - Today at 2pm EST with Paul Rafelson, Chris Keef, and Rich Goldstein
- Amy Wees Rufus Optimization Clip
- Cajari Software Tool - Automates Amazon Seller Central data collection for agencies
- Top 10 Amazon Ads Updates from Unboxed - Incrementum Digital walkthrough
- Stack Influence Platform - Reach page 1 on Amazon with micro-influencer product seeding (Get 10% off)
- Blueland Case Study - 13x ROI scaling influencers on Amazon
Hot picks:
- AI overviews ranking shopping keywords
- Google ads starting to surface inside AI mode
- Amazon sellers skipping Black Friday deals as tariffs bite
- How Gen Z is reshaping holiday marketing
- Target launching in ChatGPT this week
- The great supply chain reversal
Stump Bezos answer: It must also show a clear transformation
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136 episodes