On BizBlend, host Sana digs into “conscious marketing” with entrepreneur and podcaster Mike Konrad. Mike shares how his company shifted from loud, gimmick-driven ads and flashy trade-show booths to credibility-led, education-first marketing—workshops, technical talks, white papers, and podcasts. The result: better customers, deeper trust, and sustainable growth. If you’re a founder tired of shouting to be heard, this episode breaks down a practical pivot from attention-grabs to authority that compounds over time.

About the guest:

Mike Konrad is a veteran entrepreneur who founded an electronics-industry equipment company in 1992. After years of “look-at-us” advertising, he rebuilt his marketing around value and education, becoming an authority voice through conference talks, webinars, and podcasts. He hosts The Reluctant Entrepreneur Podcast and the industry show Reliability Matters.

Key takeaways:

• Hype vs. trust: attention tactics can bring volume, but education builds authority and higher-quality, longer-term customers.

• The turning point: when a trade-show attendee asked to move Mike’s machines to photograph the waterfall, it exposed how gimmicks eclipsed value.

• Education-first system: replace chest-thumping ads with workshops, technical webinars, conference papers, and problem-led content.

• “Upstairs, not downstairs”: invest in the technical conference (learning) rather than only the exhibit floor (selling).

• Don’t lead with product specs: teach the problem, context, and best practices; prospects will self-qualify and arrive ready.

• Tribe dynamics: younger buyers research on their own and follow authority-backed voices; they join brands that reflect their identity and values.

• Practical first step for small teams: publish one non-promotional, problem-solving asset per week (article, video, or webinar) and repurpose it for social.

• Outcome: fewer “toxic” accounts, more partnership-minded customers, and compounding credibility across platforms.

Connect with the guest:

• The Reluctant Entrepreneur Podcast: https://www.reluctantentrepreneurpodcast.com/about

• Reliability Matters Podcast (electronics reliability): https://www.reliabilitymatterspodcast.com/

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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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