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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Ever wondered why some consultants command premium rates while others struggle to prove their worth? The answer lies not in credentials alone, but in alignment – finding the perfect intersection between your natural strengths and what the market truly values.
This episode dives into the journey from undervalued service provider to sought-after expert. We explore how many consultants start with a "messy" phase of taking whatever work they can find, and why this approach rarely positions you to communicate your true value effectively. The pivotal shift happens when you transition from accepting random projects to building a business centered around your unique expertise.
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Ready to identify the gaps preventing your genius from being recognized? Click here to take the quiz to discover your next steps toward unshakeable credibility that generates consistent demand without the hustle.
Interested in learning more about the Strategic Authority Framework? Visit https://excelatconsulting.com/authoritydesigned/
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Chapters
1. The Challenge of Valuing Expertise (00:00:00)
2. From Messy Start to Alignment (00:02:53)
3. Practicing in Your Strengths (00:05:37)
4. Finding Your Perfect Market Fit (00:09:02)
5. The Power of Specialization (00:15:13)
6. Three Questions to Assess Alignment (00:21:15)
7. Building Your Business to Last (00:26:18)
157 episodes
