Why do the same marketing headaches keep coming back every year? 🤯 Three years in, 100 episodes later, and we’re still hearing “can you make it go viral?” like it’s a brief.

In this special 100th-episode live show, Ruta and Emma look back at the biggest themes from Blame It On Marketing so far—and the stubborn problems that refuse to die. From CROs who are just Head of Sales with a shinier title, to “pipeline” being treated like a strategy, to AI hype outrunning reality, we get honest about what needs to change (and what marketers can actually do).

We get into:
✅ “Make it go viral” and other immortal bad briefs (plus what to ask instead)
✅ CRO ≠ Head of Sales: what a real revenue leader should own (product, CS, renewals)
✅ Pipeline isn’t a strategy: start with business strategy → marketing strategy → goals
✅ Firefighting culture: why constant “sprints” without breathers burns everyone out
✅ Video obsession & personal-brand pressure: formats ≠ strategy, receipts > vibes
✅ Sales & marketing alignment: the forever battle (and the only fixes that stick)
✅ AI reality check: you’re not late, you don’t need “vibe coding,” and it’s AI-in-workflow, not human as an afterthought
✅ How to push back internally without sounding like a jerk (or losing your budget)

If you’ve ever wanted to hand your CEO a five-year plan when they ask for “viral,” this one’s for you. And if you’ve been here since episode 1—thank you for sticking with us. 💛