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Content provided by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Sales Pipelines, Black Books & the 4x Myth | E70 with Cohan Leon Daley

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Manage episode 451209688 series 3517689
Content provided by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This episode gets real. Emma, Ruta, and special guest Cohan expose the madness of sales and marketing culture, from absurd pipeline expectations to commission nightmares. We tackle the age-old question: why do outdated sales tactics still exist—and who’s really to blame?

Cohan, a seasoned sales leader, doesn’t hold back as he spills the tea on toxic company cultures, leadership fails, and the collateral damage of BS metrics. Spoiler: it’s costing you revenue and sanity. Plus, we dive into the role of AI in sales (and how it’s failing at inclusivity) and call out the elephant in the room—why marketers always get the blame.

Takeaways

  • How pipeline manipulation starts at the top (and ends with AEs fired).
  • Why cookie-cutter targets and outdated processes are sabotaging teams.
  • The myth of the “Black Book” and why it’s time to retire this relic.
  • Why 4-5x coverage quotas are more about fantasy than strategy.
  • The truth about commission plans (spoiler: it’s a mess).
  • How marketing can align with sales to actually fix the chaos.
  • The untapped potential (and pitfalls) of AI in tech.
  • This isn’t just a podcast—it’s a call for sanity. Whether you’re in marketing, sales, or leadership, this episode is your blueprint for building a culture that works.

[email protected]

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

  continue reading

88 episodes

Artwork
iconShare
 
Manage episode 451209688 series 3517689
Content provided by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This episode gets real. Emma, Ruta, and special guest Cohan expose the madness of sales and marketing culture, from absurd pipeline expectations to commission nightmares. We tackle the age-old question: why do outdated sales tactics still exist—and who’s really to blame?

Cohan, a seasoned sales leader, doesn’t hold back as he spills the tea on toxic company cultures, leadership fails, and the collateral damage of BS metrics. Spoiler: it’s costing you revenue and sanity. Plus, we dive into the role of AI in sales (and how it’s failing at inclusivity) and call out the elephant in the room—why marketers always get the blame.

Takeaways

  • How pipeline manipulation starts at the top (and ends with AEs fired).
  • Why cookie-cutter targets and outdated processes are sabotaging teams.
  • The myth of the “Black Book” and why it’s time to retire this relic.
  • Why 4-5x coverage quotas are more about fantasy than strategy.
  • The truth about commission plans (spoiler: it’s a mess).
  • How marketing can align with sales to actually fix the chaos.
  • The untapped potential (and pitfalls) of AI in tech.
  • This isn’t just a podcast—it’s a call for sanity. Whether you’re in marketing, sales, or leadership, this episode is your blueprint for building a culture that works.

[email protected]

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

  continue reading

88 episodes

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