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Slay your Board Meeting | E87 with Chris Kelly

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Manage episode 484130124 series 3517689
Content provided by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why do so many marketers break into a cold sweat at the mere mention of “board meeting”? 🤔 We’ve all been there—calendar invites arrive, you scramble through slide decks, and suddenly your palms are slick with nerves…

In this episode, we’re joined by Chris Kelly, Head of Marketing, to unpack the marketer’s boardroom debut—how to earn that seat, craft the right story, and walk out with the board singing your praises blame-it-on-marketing_f….

We get into:
✅ Why only commercially minded marketers should elbow their way in (and how to know if it’s your moment)
✅ Networking tactics that turn casual hallway chats into boardroom invitations
✅ Crafting slides that follow your narrative—story first, data second, and a dash of creative flair
✅ The board’s must-know metrics (cost per lead, brand awareness lift) vs. vanity numbers you can ditch
✅ Surviving the toughest questions: AI tools for mining potential Q&A and rehearsal hacks
✅ Rehearsal rituals—record yourself, get feedback, and build unshakeable confidence
✅ Showcasing your team’s wins to build internal advocates (and succession backups)
✅ Post-meeting power plays: following up on board queries to cement your credibility

If you’re tired of sweating over last-minute decks—or you’ve been knocking on the boardroom door with no answer—this one’s for you.

  continue reading

87 episodes

Artwork
iconShare
 
Manage episode 484130124 series 3517689
Content provided by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma Davies and Ruta Sudmantaite, Emma Davies, and Ruta Sudmantaite or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why do so many marketers break into a cold sweat at the mere mention of “board meeting”? 🤔 We’ve all been there—calendar invites arrive, you scramble through slide decks, and suddenly your palms are slick with nerves…

In this episode, we’re joined by Chris Kelly, Head of Marketing, to unpack the marketer’s boardroom debut—how to earn that seat, craft the right story, and walk out with the board singing your praises blame-it-on-marketing_f….

We get into:
✅ Why only commercially minded marketers should elbow their way in (and how to know if it’s your moment)
✅ Networking tactics that turn casual hallway chats into boardroom invitations
✅ Crafting slides that follow your narrative—story first, data second, and a dash of creative flair
✅ The board’s must-know metrics (cost per lead, brand awareness lift) vs. vanity numbers you can ditch
✅ Surviving the toughest questions: AI tools for mining potential Q&A and rehearsal hacks
✅ Rehearsal rituals—record yourself, get feedback, and build unshakeable confidence
✅ Showcasing your team’s wins to build internal advocates (and succession backups)
✅ Post-meeting power plays: following up on board queries to cement your credibility

If you’re tired of sweating over last-minute decks—or you’ve been knocking on the boardroom door with no answer—this one’s for you.

  continue reading

87 episodes

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