In this episode, Emma, Ruta, and Talya Heller G. Founder at 'Down to a T' tackle the misunderstood, often-overlooked world of product marketing. They dive into the real role of product marketing, share what it means to sit smack in the middle of marketing, product, and sales, and highlight why it’s one of the most misunderstood roles in the game. Talya drops a marketing confession about the chaos of translating customer comms for international markets and gives her two cents on the nonstop online “advice” around product marketing. Spoiler: not all of it is worth your time.

They also get into how product marketers can actually influence product decisions, pricing, and even the culture of the company. From navigating company culture to collaborating across teams, this episode’s packed with insights on how product marketing can make or break a company’s success—and why some marketers are ditching traditional roles to go freelance.

Takeaways:

• It’s a Balancing Act: Product marketing sits at the intersection of marketing, product, and sales—often juggling all three.
• Customer Insights Are Key: Understanding the market and the customer is everything in product marketing.
• Don’t Believe the Hype: Online “advice” on product marketing? Be discerning; not all of it holds up.
• Influencing the Product: Depending on the company, product marketers can impact product direction and pricing.
• Team Up: Collaboration with customer marketing and other teams is crucial for product marketing success.
• Culture Counts: Company culture can make or break product marketing’s effectiveness—especially in toxic workplaces.

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We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.