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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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One simple sentence can determine whether or not someone buys from you.
If you've ever sent a proposal and had a lead ghost you, or gotten objections you didn't see coming, this episode is your answer to what went wrong.
Forget everything you think you know about selling. It's not about being the most aggressive, confident, or pushy person in the room—it's about becoming a better listener.
In this episode, we're breaking down the science behind what *really* makes people buy, and why your clients care more about feeling heard than they do about your price tag.
You'll discover the underrated sales call step that's missing from most entrepreneurs' processes, tactical listening strategies that increase conversions, and the one magic question that prevents miscommunication before it costs you clients.
Click play to learn:
- Why listening is the #1 skill you need to be successful in sales
- The surprising research on what really makes people buy (it’s not your expertise or your pricing)
- How to make your clients feel seen and heard throughout the buying process
- The crucial sales call step most entrepreneurs skip that’s costing you conversions—and how to fix it
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Full show notes and links from this episode
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