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Tired of chasing the wrong leads and wondering why your shiny site doesn’t ring the phone? We sat down with Australian marketer Wes Towers of Uplift 360 to unpack a simpler path: build a clear, fast website that reflects your crew, publish real job stories tied to your service areas, and push that signal across every channel customers actually use—Google, YouTube, TikTok, and even AI tools like ChatGPT.
We start by fixing the foundation. Your website should read like a straight answer on a job site: who you help, what you do, where you work, why you’re different, and how to book you. Service pages beat slideshows, and trust markers—reviews, photos, case studies—do the heavy lifting. From there, we swap “search engine optimization” for “search everywhere optimization,” because customers don’t just Google; they watch, scroll, and ask AI. The win comes from consistent, specific updates: short blogs and case studies that name the suburb, the problem, the fix, and the result.
If writing scares you, talk instead. Wes shares a dead-simple AI workflow: have ChatGPT interview you after a job, answer by voice during your drive, and hand a ready-to-polish draft to your marketer. Repurpose that into Google Business updates, social captions, and short videos. No gloss required—authentic clips from the truck often outperform studio productions, as long as they’re clear and helpful. We also dive into brand basics: a tight logo, colors, and voice applied everywhere, so people recognize you on the road and online.
Expect practical takeaways you can use this week: pick your core services and areas, tighten your site copy, post a case study, and syndicate it with a scheduler that hits Google too. Real beats perfect, and momentum compounds when your message matches the team who shows up on site. Enjoy the conversation, then put it to work—subscribe, share with a fellow contractor, and leave a review telling us which channel you’ll start with first.
Click the link above for a free marketing audit with insights to boost your blue collar business!
Thumbtack
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Chapters
1. Ep. 67 - How A Tradesman Builds A Website That Wins Work (00:00:00)
2. Welcome And Sponsor Shoutout (00:00:09)
3. Framing The Marketing Conversation (00:01:18)
4. Meet Wes Towers And Uplift 360 (00:02:40)
5. Websites As The Hub And Vision (00:06:40)
6. Flashy Design Vs Results-Driven SEO (00:11:55)
7. Search Everywhere Optimization Explained (00:15:55)
8. Blogs, Case Studies, And Local Signals (00:20:30)
9. Repurposing Content And Simple Systems (00:25:00)
10. Start Now: Authentic Video Beats Perfect (00:30:10)
11. Brand Consistency And Style Guides (00:36:20)
12. Practical AI Workflows For Tradies (00:41:50)
13. Reputation, Alignment, And Next Steps (00:47:30)
67 episodes
