In this episode, Scott and Gaby break down how a women’s fashion brand hit eight figures without increasing ad spend. The win came from a cleaner creative process, better iteration, and a tighter link between data and production.
Over the first 90 days the brand saw:
• 50 percent growth in acquisition MER
• 72 percent growth in new customer revenue
• 29 percent drop in new customer acquisition costs
• 168 percent lift in contribution margin
Gaby walks us through how the team:
• Identified winning templates, cut creative waste,
• Built a predictable weekly production cadence,
• and turned chaos into consistent performance.
The conversation also touches on why many brands struggle with creative output and how to fix that with a clear testing and briefing framework.
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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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If you're an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.
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