Don Higgins, an avid deer hunter from Central Illinois, grew up with a deep love for the outdoors, inspired by his grandparents' farm. Despite the scarcity of deer during his youth, he shot his first deer at sixteen, igniting a lifelong passion for hunting. Dedicating himself solely to deer hunting, Higgins became an expert archery hunter. Over the decades, he established himself in the field, writing for major hunting magazines and authoring two books on deer hunting. He founded Real World Wildlife Products, a successful wildlife food plot seed company, and expanded his influence through his YouTube channel and the "Chasing Giants" podcast. ⁣ Higgins manages a 160-acre property and oversees a team of consultants who assist clients in optimizing their properties for deer hunting. His strategies focus on creating environments that attract deer during daylight hours, carefully considering terrain, wind direction, and property layout. He prefers to have his venison processed locally, believing it tastes better than what he could make himself. Despite his busy schedule, he continues to raise beef cattle, favoring beef over venison. ⁣ With consulting work that spans numerous states and notable clients, including professional athletes, Higgins has become a respected figure in the hunting community. His business ventures continue to grow, driven by a commitment to quality, innovation, and integrity in the deer hunting industry.