Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 512340251 series 3353542
Content provided by Susan Friedmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Friedmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Is your author website quietly sabotaging your book sales?
This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.
Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who’s mastered the art of driving authentic, sustainable website traffic.
In this lively and insight-packed conversation, Carolyn reveals how to transform your site from a static “digital business card” into a dynamic sales engine. You’ll learn how to attract your ideal readers, nurture real relationships, and make your website work for you 24/7.
Key Takeaways
1. Grab Attention in 3 Seconds
Hook visitors fast with a homepage that clearly states the problem you solve and offers a can’t-miss freebie.
2. Lead Magnets That Work
Skip the boring newsletter sign-up. Offer something irresistible like a book excerpt or exclusive tips that turns browsers into subscribers.
3. The Four Traffic Pillars
Master the only four traffic streams that matter: partnerships, organic content, organic outreach, and ads (once your site converts).
4. Play to Your Strengths
Stop chasing trends. Build your marketing strategy around what feels natural and sustainable for you.
5. Turn Clicks into Fans
Use simple, authentic follow-up emails to build trust and turn visitors into loyal book buyers over time.
If you’ve ever wondered why your website traffic isn’t translating into sales, this episode is your wake-up call.
Tune in and discover how to make your author website your most powerful marketing asset—without sacrificing your authenticity or your sanity.
Here's how to connect with Carolyn:
The Funnel Mapping Strategy Call
*************************************************************************
You’re one idea or connection away from transforming your life and sharing your message with the world.
At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session.
496 episodes
))
