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Content provided by Deborah Northcutt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deborah Northcutt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Episode #007 "Why Talented Speakers Fail (And How to Fix It)

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Manage episode 478865334 series 3649476
Content provided by Deborah Northcutt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deborah Northcutt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

Having talent isn't enough to guarantee bookings. In today's competitive speaking landscape, branding and strategic marketing are essential. Deborah Northcut shares her proven framework designed to elevate your speaking brand, attract more event planners, and increase your income.

Key Takeaways:

  • Your success as a speaker starts with your unique voice—your "speaker fingerprint."
  • Specificity in messaging boosts speaker bookings dramatically.
  • A distinctive signature framework helps you become memorable and creates valuable intellectual property.
  • Your online presence must clearly communicate the transformation you provide.
  • Cultivating relationships strategically leads to increased opportunities and repeat bookings.
  • Master pricing with techniques like value-based pricing, tiered packages, and strategic price anchoring.
  • Diversifying revenue streams ensures long-term sustainability in your speaking career.

Resources Mentioned:

  • Simon Sinek’s Start With Why
  • Brené Brown’s research on vulnerability

Connect with Deborah:

  • https://www.thenorthcuttspeakingagency.com
  • https://www.linkedin.com/in/deborahnorthcutt

Loved this episode? Subscribe, rate, and review to help more speakers build thriving careers!

Next week: "The Best Social Media Strategies to Promote Your Speaking Business."

Support the show

Connect with me on Social Media:

Thanks for listening--keep showing up, speaking out, and making an impact!

  continue reading

10 episodes

Artwork
iconShare
 
Manage episode 478865334 series 3649476
Content provided by Deborah Northcutt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deborah Northcutt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

Having talent isn't enough to guarantee bookings. In today's competitive speaking landscape, branding and strategic marketing are essential. Deborah Northcut shares her proven framework designed to elevate your speaking brand, attract more event planners, and increase your income.

Key Takeaways:

  • Your success as a speaker starts with your unique voice—your "speaker fingerprint."
  • Specificity in messaging boosts speaker bookings dramatically.
  • A distinctive signature framework helps you become memorable and creates valuable intellectual property.
  • Your online presence must clearly communicate the transformation you provide.
  • Cultivating relationships strategically leads to increased opportunities and repeat bookings.
  • Master pricing with techniques like value-based pricing, tiered packages, and strategic price anchoring.
  • Diversifying revenue streams ensures long-term sustainability in your speaking career.

Resources Mentioned:

  • Simon Sinek’s Start With Why
  • Brené Brown’s research on vulnerability

Connect with Deborah:

  • https://www.thenorthcuttspeakingagency.com
  • https://www.linkedin.com/in/deborahnorthcutt

Loved this episode? Subscribe, rate, and review to help more speakers build thriving careers!

Next week: "The Best Social Media Strategies to Promote Your Speaking Business."

Support the show

Connect with me on Social Media:

Thanks for listening--keep showing up, speaking out, and making an impact!

  continue reading

10 episodes

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