Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 520938243 series 3644618
Content provided by David Born. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Born or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of Born to License, David Born sits down with Charlotte Payne, Head of International Licensing for Care Bears, for a deep dive into one of the world’s most beloved and enduring brands.
Charlotte shares how Care Bears transformed from an 80s classic into a multi-generational force — appealing to kids, parents, collectors, and Gen Z fans across the globe. She reveals how nostalgia, cultural relevance, and bold licensing strategies are driving the brand’s worldwide growth.
You’ll learn:
- Why nostalgic brands are dominating today’s licensing landscape
- How Care Bears balances classic heritage with modern reinvention
- The strategy behind collaborations with Barbie, Hello Kitty, Roblox, and more
- How global markets like Asia are reshaping the brand
- What licensors look for when evaluating new partnerships
- The importance of local agents and cultural adaptation
- A sneak peek into the brand’s 45th anniversary and future experiences
If you want a masterclass in brand longevity, cultural relevance, and global licensing, this episode is essential listening.
🎙 Born to License – Hosted by David Born
🔹 Sign up for Learn to License
🔹 Learn More about Born to License
🔹 Learn More about Born Licensing
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: [email protected]
🎧 Subscribe & Follow for new episodes on licensing and the business of IP!
Chapters
1. Care Bears: Nostalgia, Relevance & Multi-Generational Appeal (00:00:00)
2. Introduction: Care Bears' Enduring Success Story (00:00:50)
3. Learn to License Course (00:01:52)
4. Welcome Charlotte Payne: Swift Heart Rabbit & Childhood Memories (00:02:39)
5. Charlotte's Journey to CloudCo & Care Bears (00:02:52)
6. Why Nostalgic Brands Are Having a Huge Moment (00:04:34)
7. Multi-Generational Appeal & The Kidult Market (00:07:20)
8. IP Collaborations: Hello Kitty, Sesame Street & More (00:11:07)
9. Surprise & Delight: Gaming, Wicked & New Partnerships (00:15:26)
10. What Charlotte Evaluates When Companies Pitch (00:16:15)
11. E-Commerce, Social Commerce & TikTok Stores (00:18:59)
12. Red Flags: Label Slapping & Lack of Authenticity (00:21:05)
13. Learn to License Course (00:24:23)
14. Looking Ahead: Untapped Categories & Publishing (00:25:23)
15. 45th Anniversary Plans & Warner Bros. Feature Film (00:29:01)
16. Timeline Reality: From First Conversation to Shelf (00:31:15)
17. Cultural Impact: Osinos Carinhosos & Global Adaptation (00:35:38)
18. The Importance of Licensing Agents Worldwide (00:38:12)
19. Asia Market: K-Pop Collaborations & Pop-Up Retail (00:42:46)
20. Charlotte's Favorite Care Bear: Cheer Bear (00:45:28)
21. Swift Heart Rabbit: Watch This Space (00:46:36)
22. Where to Connect (00:48:05)
35 episodes
