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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Simon Kay has spent 30 years at the forefront of digital licensing, watching it evolve from simple console games to today's complex ecosystem of Roblox, Fortnite, Web3, and beyond.
In this comprehensive conversation, Simon reveals:
The Evolution Journey:
- How he became one of the first to focus on gaming licensing 30 years ago
- The progression from full game development to content integrations
- Why mobile gaming changed everything for IP owners
Current Opportunities:
- Platform breakdown: Roblox, Fortnite, Minecraft, and emerging spaces
- The gambling gaming goldmine (and its jurisdictional challenges)
- Telegram gaming and micro-content opportunities
- How brands are making millions without developing games
Strategic Insights:
- Why IP recognition drives 3X more downloads
- The difference between promotional vs. paid licensing models
- How to navigate cross-territorial licensing complexities
- Building authentic gaming partnerships vs. forced integrations
Future Predictions:
- The UGC and Web3 revolution in licensing
- How AI will transform IP management
- The "reverse merchandising" opportunity
- Why waiting means missing out entirely
Simon shares candid insights about working with major studios, the mistakes brands make entering gaming, and why the next 5 years will be more transformative than the last 30.
Essential listening for brand managers, licensing professionals, game developers, and anyone interested in the intersection of IP and interactive entertainment.
🎙 Born to License – Hosted by David Born
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📩 Contact: [email protected]
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Chapters
1. Opening Teaser: 30 Years of Gaming Evolution & Looking Like Dinosaurs (00:00:00)
2. 30 Years Ago: When Gaming in Licensing Seemed Crazy (00:02:50)
3. Today's Digital Licensing: The Full Scope Explained (00:05:04)
4. Real-World Examples: Lockheed Martin to The Goonies (00:09:15)
5. Mobile vs. Console: Deal Structures & Content Integrations (00:14:12)
6. Success Stories: Fortnite, Roblox, Stumble Guys & More (00:17:38)
7. Roblox's New Creator Content Portal & Brand Protection (00:24:35)
8. Advice for IP Owners: Strategic Understanding Over Dipping Toes (00:31:22)
9. Advice for Developers: Should You Start with Marvel? (00:38:08)
10. Online Gambling & IP: Navigating Sensitivities (00:45:12)
11. Five Years Ahead: UGC, Web3 & Reverse Merchandising (00:47:42)
12. 30 Years from Now: Physical & Digital Worlds Merging (00:50:46)
13. Where to Find Simon & Closing (00:55:29)
37 episodes
