Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 519874632 series 3644618
Content provided by David Born. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Born or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE).
From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences.
You’ll learn:
- How licensing and location-based entertainment intersect
- What it takes to translate a brand like Ferrari or Ben 10 into a physical space
- The biggest opportunities (and risks) in LBE today
- Why passion and partnership are key to every successful activation
Now running her own consultancy, Annabel shares lessons from two decades of creating global brand destinations — and where she sees the next wave of innovation coming from.
🎙 Born to License – Hosted by David Born
🔹 Sign up for Learn to License
🔹 Learn More about Born to License
🔹 Learn More about Born Licensing
🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense
👉 Have a question about licensing? Send it in for our upcoming Q&A episode!
📩 Contact: [email protected]
🎧 Subscribe & Follow for new episodes on licensing and the business of IP!
Chapters
1. Opening Teaser: Industry Passion & Disneyland Paris Dream (00:00:00)
2. Introduction: Welcome Annabel Rochfort (00:02:09)
3. The Disneyland Paris Story: "One Day I'm Gonna Build These" (00:02:50)
4. The Consumer Journey: Before, During & After (00:06:23)
5. Disney Ears & Making Memories (00:08:31)
6. Moving to Ferrari: From Entertainment to Luxury Automotive (00:10:35)
7. Launching Rochfort's LBE Consultancy: Four Core Pillars (00:14:08)
8. Revenue Streams: Beyond Ticket Sales (00:16:01)
9. Emerging Categories: Competitive Socializing (00:16:47)
10. Managing Risks: What Brand Owners Must Know (00:19:10)
11. Finding the Right Partner: Health & Safety Standards (00:21:24)
12. Red Flags for Operators Seeking IP (00:25:01)
13. Timeline: How Long Does It Take to Build? (00:28:25)
14. No Quick Wins: The Importance of Longevity (00:32:06)
15. Brand Approvals & Design Process (00:33:35)
16. Post-Launch: Continuous Investment & Maintenance (00:36:20)
17. Ferrari: The Project That Changed Everything (00:36:55)
18. Two Demographics: Ferrari Owners vs. Aspirational Fans (00:39:14)
19. 2026 Trends: Territories & Categories to Watch (00:42:06)
20. Marmite vs. Vegemite: The Taste-Off Story (00:45:06)
21. Running Your Own Consultancy (00:46:08)
22. Work-Life Balance & Finally Getting a Dog (00:47:41)
36 episodes
