Licensing Expo is the biggest event in the global licensing calendar - an unmissable opportunity for brands, licensees, and retailers to connect, discover new IP, and strike game-changing deals.

In this special bonus episode of Born to License, I’m pressing pause on Season 1 to bring you everything you need to know about Licensing Expo 2025. Whether you’re attending for the first time or returning for your tenth, this episode will help you make the most of your time in Vegas.

I’m joined by Anna Clarke, SVP of the Global Licensing Group at Informa Markets, who shares what to expect this year and how to prepare. I also speak with Alyssa Clark, our Product Development Coordinator at Born to License, who is attending for the very first time and shares how she’s getting ready.

We’ll cover:

• What Licensing Expo is and why it’s so important

• How to navigate the show like a pro

• What first-time attendees should (and shouldn’t) do

• My personal top 5 tips from over a decade of attending

🎟️ Whether you’ve registered already or are still on the fence, this episode will leave you informed, inspired, and ready to make Licensing Expo 2025 your best event yet.

🎙 Born to License – Hosted by David Born

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