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The Product Development Journey - Where Licensed Products Come to Life
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Signing a licensing deal is only the beginning. What happens next is the intricate and high-stakes journey of product development - where even the smallest details matter.
In this episode of Born to License, I take you inside the process of how licensed products are actually brought to life, based on my time working with brands like Ben 10 and the Powerpuff Girls at Cartoon Network. From concept sketches to packaging approvals, I walk you through the many stages a product must go through before it ever hits the shelves.
We’ll cover:
• Why product development is where most licensing mistakes happen
• How licensors protect their brand at every stage
• Why even small details (like color shades and fonts) can make or break a product
• The collaborative, often intense revision process behind the scenes
If you’ve ever wondered why licensing is about far more than just signing contracts, this episode gives you a behind-the-scenes look at what it really takes to launch a licensed product the right way.
🎧 Listen now on Apple Podcasts, Spotify, Amazon Music, or your favorite platform.
🎙 Born to License – Hosted by David Born
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Chapters
1. Welcome Back – The Real Work Begins After the Deal (00:00:00)
2. First Steps: Concept Approvals and Brand Fit (00:04:28)
3. The Pre-Production Phase – Where Problems Start (00:05:28)
4. Beyond the Shelf – Marketing and Post-Launch Oversight (00:06:58)
5. Key Takeaways: Protecting Brand Integrity Through Product Development (00:07:56)
6. Next Time: Exploring Non-Traditional Licensing Opportunities (00:09:22)
8 episodes
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