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Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies

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Manage episode 393504460 series 3517703
Content provided by Morning Brew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Morning Brew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode:

  • Two PR campaigns that totally backfired (Burger King & Dove)
  • The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic)
  • Controlling the narrative, calculated controversy, and redemption arcs
  • Basecamp’s founders making “bold enemies” out of Apple and Gmail
  • Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing”
  • Christine Quinn as the professional villain on Selling Sunset
  • How founders can use HARO to get earned media placements

💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe

Get More BOSSY

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 393504460 series 3517703
Content provided by Morning Brew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Morning Brew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode:

  • Two PR campaigns that totally backfired (Burger King & Dove)
  • The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic)
  • Controlling the narrative, calculated controversy, and redemption arcs
  • Basecamp’s founders making “bold enemies” out of Apple and Gmail
  • Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing”
  • Christine Quinn as the professional villain on Selling Sunset
  • How founders can use HARO to get earned media placements

💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe

Get More BOSSY

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

57 episodes

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