In today's BB Podcast episode (No. 143), we're visiting with Evelyn Streeter, founder and owner of Eve Floral Co in Cincinnati, Ohio. Our conversation follows Evelyn's deeply personal and inspiring journey as a florist who grew up in the middle of the hum of her mother's small-town flower shop in Michigan.

What began as a family trade became both a lifeline and a legacy when Evelyn unexpectedly took over the business after her mother's passing. Years later, she built her own thriving floral company in Cincinnati—complete with a studio, retail space, and loyal community. But now, standing at a crossroads, Evelyn is considering something few florists ever talk about: selling her business. This conversation unfolds like a love letter to the flower industry—its grit, its heart, and the quiet courage it takes to know when to keep growing and when to let go.

• Her family roots in Detroit and the flower shop that shaped her path
• Taking over her late mother's shop as a young college student and learning business by survival
• The emotional and financial realities of running a business solo
• What it's really like to consider selling your flower business—and why it doesn't mean failure
• How she's preparing her shop and team for a future beyond her own ownership
• The practical process of valuing and selling a small floral business
• Why success can sometimes mean walking away with gratitude

• Website
• Instagram
• Eve Floral Co Shop Instagram

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.