Manage episode 492023326 series 3651975
Join Brand Alchemy hosts Jared Asher Herring and Jarrod Brake as they explore brand transformation with Simon Druery, founder and brand strategist of one of Australia's award-winning brand consultancies, Belong Creative, and creator of the Magnetic Brand Builder™ process.
In this thought-provoking episode, you will learn how to develop compelling Employee Value Propositions (EVP) and Customer Value Propositions (CVP) that create authentic connection. Simon reveals strategies for establishing thought leadership whilst building brands that foster genuine belonging for both your team and customers.
Discover practical approaches to navigating brand evolution in a rapidly changing landscape, managing the impact of current events on brand strategy, and leveraging human creativity alongside artificial intelligence.
This episode equips entrepreneurs and business leaders with actionable frameworks for building magnetic brands that truly resonate and create lasting loyalty and connection.
14 episodes