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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Episode Description:
Ever sit down to post or record something and feel completely blank? You’re not alone. In this episode of You’re the Brand. Now What?, I’m talking about what to share when you feel stuck—and how to show up without sounding like a walking ad.
Whether you’re building a personal brand, writing a newsletter, or trying to get consistent with content, this episode will give you the clarity and confidence to keep going—even when the words feel hard to find.
Timestamps:
00:00 – Why “I don’t know what to say” is usually fear, not fact
01:20 – What your audience actually wants from you (hint: not perfection)
02:26 – Five content prompts to help you speak up, even when you’re stuck
02:54 – A reminder: Your presence matters more than your polish
03:35 – You don’t need social media to show up—you just need your voice
Key Takeaways:
- Start messy. Adjust as you go. There’s no perfect way to speak up—only your way.
- Connection beats polish. Your people want to feel seen, not sold to.
- Five content ideas that always work:
- Share what you’re working through
- Answer a recent question
- Tell a past story that shaped you
- Share your take on something current
- Say what you wish someone had told you
- Presence is built through honesty. When you don’t know what to say, say something true.
- Social media is optional—your voice isn’t. There are other ways to be heard.
Free Resources:
Want to build confidence on camera and elevate your personal brand?
Grab one (or all) of my free resources to help you show up with clarity, ease, and authenticity:
✔️ Quick Tips for Social Media Portraits
✔️ Natural Light Cheat Sheet
✔️ Strike a Pose Guide
✔️ 30 Days of Personal Brand Prompts
Looking for more in-depth support?
✔️ Watch my pre-recorded course: Show Up Confidently on Camera
Have questions or want to work together?
✔️ Reach out here: www.jamapantel.com/contact
And be sure to subscribe so you never miss new tips, trainings, or tools:
✔️ www.jamapantel.com
Call to Action:
Choose one of the five prompts and share something today—on your feed, in your newsletter, or with a trusted group.
Chapters
1. Introduction to Content Creation Struggles (00:00:00)
2. Connection Over Perfection (00:01:07)
3. Five Prompts When You're Stuck (00:01:43)
4. Your Honest Presence Matters (00:02:59)
5. Call to Action and Resources (00:03:35)
31 episodes
