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When your positioning is diluted, people don’t really “get” you. They may like you, but they don’t know where to place you. And if they don’t know where to place you, they don’t know when to think of you, refer you, or invite you in

That fuzzy feeling you have about your own brand? Your audience feels it too.

In this episode, we unpack what positioning actually is (occupying a specific space in the mind of your client) and why a weak or scattered position leads to diluted reach and decreased visibility.

Then I walk you through a simple 3-part process to clarify, test, and align your positioning so the right people finally recognize you as the person for your thing.

In This Episode, You’ll Learn:

• What brand positioning really means for a personal brand
• How diluted positioning quietly kills invitations, referrals, and reach
• The three clarity checkpoints you need around your audience, message, and offer
• How to test your POV and key messages in your content (short-form and long-form)
• The role of alignment between your platforms, visuals, and messaging
• How to start intentionally building “a space in the mind” of your ideal people

✨ Ready to Become the Obvious Choice? ✨

If you’re showing up online and still feel overlooked, it’s time to stop guessing and get a clear plan. That’s exactly what my Brand Positioning Audit is for.

This 1:1 strategy session helps you:

• Identify your top positioning gaps across your message, content, and voice
• Fix what’s dulling your authority with a prioritized action plan (with concrete examples)
• Follow an Action Plan so you know what to focus on next
• Get 5 days of async support to ask questions, share drafts, and implement your 2–3 chosen wins

You’ll walk away knowing why your current presence isn’t converting into clients and visibility—and exactly what to do about it.

🔗 Book your Brand Positioning Audit: eugeniawoo.com/brand

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