Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 470766635 series 3363535
Content provided by Gabriel Cohen and Holly Osborne, Gabriel Cohen, and Holly Osborne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gabriel Cohen and Holly Osborne, Gabriel Cohen, and Holly Osborne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this second part of our conversation with Monica Skipper, former VP of Brand at FedEx, we delve deeper into the intricacies of global brand management. Monica shares more of her invaluable insights, including:
- The evolution of FedEx's brand architecture and the challenges of integrating acquisitions
- Strategies for brand enablement and moving away from the "brand police" mentality
- The critical role of data in shaping brand strategies and decision-making
- Balancing global brand consistency with local market needs across 220 countries
- The importance of leadership support in driving major brand initiatives
Monica also offers her perspective on the value of having both client-side and agency experience in brand management. She provides practical advice for navigating complex organizational structures and building influential relationships across departments.
This episode offers a rare, behind-the-scenes look at brand management within a Fortune 500 company, providing valuable lessons for brand professionals at all levels.
Love the show? Subscribe, rate, review, and share! https://www.monigle.com/
48 episodes
