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Can private labels be brands people actively seek out? Walmart SVP Courtney Carlson explains how data, emotion, and design come together to build preference, not just parity.

What you’ll learn

  • A practical framework for measuring what matters across digital funnels, SEO, reviews, and store performance
  • When to trust common sense and human stories alongside analytics
  • How a “branded house” approach turns private label into a reason to choose Walmart
  • Using influencer immersion and product page excellence to drive conversion
  • Culture as a brand tool: simple rituals, curiosity, and clear expectations that scale leadership
  • Portfolio choices that balance core, trend, and price architecture without chasing national-brand equivalents

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48 episodes