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What if I told you the key to better referrals, stronger connections, and more meaningful conversations wasn’t about what you say — but how you listen?

In this episode of Brand for Good, we’re unlocking the secret power of active listening. I’ll share why it’s your most underrated networking superpower, how it benefits you as much as the person speaking, and what small changes can make a big impact. From overlooked cues to missed opportunities, I’ll show you how to make listening your competitive edge.

This episode is inspired by my work as a communicator and as education coordinator for the BNI Premier Chapter, and it’s dedicated to Ivan Misner — whose vision built the foundation for meaningful networking.

In this episode, you’ll learn: ✅ What active listening really is (and what it’s not) ✅ How it helps you spot hidden networking opportunities ✅ The science behind why we struggle to listen ✅ Practical tips to strengthen your listening in meetings and one-to-ones ✅ How to turn listening into your referral-generating superpower

Memorable quote:

“Active listening is a practice, not a perfection. And when you do it well, you’ll hear what others miss.”

Resources mentioned:

  • Harvard Business Review on active listening and leadership

  • International Journal of Listening study on trust and empathy

  • Zenger & Folkman’s research on listening and leadership effectiveness

Brand for Good Links

Email your thoughts about this episode: [email protected]

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://theprosperproject.libsyn.com/website/episode-148-active-listening-your-networking-superpower

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