Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by INTA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by INTA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Inside the Dupe Revolution | Part 2

19:44
 
Share
 

Manage episode 467714266 series 2463148
Content provided by INTA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by INTA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers.

Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how different jurisdictions approach the legality of dupes. The episode features an extended conversation with influencer Cassandra Bankson.

This episode is part two of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands.

Inside the Dupe Revolution | Part 1

RESOURCES:

  continue reading

108 episodes

Artwork

Inside the Dupe Revolution | Part 2

Brand & New

29 subscribers

published

iconShare
 
Manage episode 467714266 series 2463148
Content provided by INTA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by INTA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers.

Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how different jurisdictions approach the legality of dupes. The episode features an extended conversation with influencer Cassandra Bankson.

This episode is part two of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands.

Inside the Dupe Revolution | Part 1

RESOURCES:

  continue reading

108 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play