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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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💸 Touchpoints, Rent, and Real Talk: Turning Skills Into Strategy - 101
Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
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If you think passion is enough to pay the bills, think again. In this episode of Brand Up Podcast, we break down the real numbers behind building a small biz that doesn’t just feel good — it works. From raising your prices without losing clients, to understanding digital touchpoints, to dealing with the hate when you post in English instead of Spanish… It’s all here.
I talk about:
- Why some foot traffic is worthless
- How charging more (strategically) makes everything easier
- The 7–10 touchpoint rule you’ve probably been ignoring
- Why Google Maps beats Instagram early on
- The immigrant hustle, learning ads the hard way, and spending €15K+ on digital skills that actually moved the needle
No fluff. Just a clear strategy for lash artists, estheticians, or any solo operator ready to think like a business.
🎧 Press play, take notes, and apply fast.
102 episodes
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