Artwork
iconShare
 
Manage episode 519096531 series 2889293
Content provided by Brand2Brand.co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand2Brand.co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

By inviting customers to experiment, build, and co-create alongside them, LEGO and IKEA have transformed their modular product systems into engines for creativity and loyalty.

In this episode, Tom and Veronica explore how both brands are translating their product systems into storytelling systems. Because in the end, you’re not just marketing a product—you’re marketing the entire experience of using it too.

🎧 For full episode resources and references, visit stirlingbrandworks.com.

  continue reading

74 episodes