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46. Did Adidas Make the Right Call Dropping Kanye West? Brand Strategy Deep Dive
Manage episode 345787703 series 2862937
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Our Producer Momo joins the show to analyze the impact of Adidas dropping Kanye and what lessons we can learn from the incident.
Key Lessons:
- Customers nowadays want the brands they buy from to share their values
- When Crisis hits, acknowledge the issue and overcorrect
Link to YouTube Video: https://youtu.be/WETWgJCIeDs
Branding Deep Dive Website: https://www.brandingdeepdive.com/
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