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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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There are hidden pages that can actually help you get noticed when people are searching for what you do.
In this episode, we're breaking down exactly which pages AI reads to understand your business, and what to create if you don't even have a website yet.
You'll learn: - what kind of information AI looks for to trust you as a real service provider. - the findable pages most people forget. Your FAQ, About, Resources, and Case Studies. - how to turn social posts into "pages" that still count for discovery. - what's changed in 2026 and why visibility now depends on clarity, not quantity.
This episode is perfect if you want to show up where people are actually searching: on ChatGPT, Perplexity, and Google, without adding more work to your plate.
I'm Veronica Di Polo, a marketing strategist based in Moraira, Spain. I help service-based business owners across Europe and beyond get leads with words that sell.
👉 Join the free 3-day AI Visibility Sprint at veronicadipolo.com/aisprint 3 days, 3 moves: Stop AI from skipping your name.
👉 Day 1: The gut-punch invisibility test (ouch, but necessary) 👉 Day 2: Your first breadcrumb: 5 minutes, zero stress 👉 Day 3: An AI-ready FAQ that keeps working while you drink rosé
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