In this conversation, Sara Stender Delaney, founder of Sarilla Beverage, shares her journey from her roots in Vermont, to her transformative experiences in Rwanda, and what inspired her to create a non-alcoholic organic tea spritzer company. She discusses the challenges of launching a beverage brand, the importance of regenerative agriculture, and her commitment to social impact and mental health. Sara emphasizes the need for personal growth and responsibility in creating a better world, highlighting the interconnectedness of health, community, and sustainability.

Takeaways:

• Sara's entrepreneurial journey was influenced by her experiences in Rwanda.
• The connection to Rwanda inspired Sara to focus on regenerative organic supply chains.
• Sarilla Beverage was born out of a desire to create non-alcoholic options for health-conscious consumers.
• Sara emphasizes the importance of personal growth and healing in her journey.
• The challenges of product development include navigating market demands and consumer preferences.
• Regenerative agriculture is crucial for sustainable farming and environmental health.
• Sara's nonprofit work in Rwanda focuses on trauma healing and entrepreneurship training.
• The beverage industry requires constant adaptation and learning from failures.
• Sara believes in the power of community and support for mental health.
• A better world involves individuals taking responsibility for their health and well-being.

Sound bites:

• “I consistently had the opportunity to quit or fail or close. There's always that possibility.”
• “I think it's important to stay grounded, but also connected to a big vision and sometimes just to trust that the universe will show us opportunities along the way that we can't even plan for.”
• “The last thing we need is another generic consumer product… the only thing we might need more of is like brands making a difference and making an impact.”
• “With my own sobriety journey, I was just feeling consistently like something was missing for me and my friends and people I knew who were not drinking alcohol.”
• “It's 100 % regenerative. They just don't have the certification yet.”
• “It's like, instead of just taking and taking from Mother Earth, it's like we have an exchange.”
• “We're finding is that plants grown in regenerative soil are better for humans as well.”
• “There's so many systems ripe for change.”
• “I would like to see more people showing up in their healthy self.”
• “I've seen firsthand the ripple effect of unhealed trauma on families, on communities, on villages, and on generational impact.”

Links:

Sara Stender Delaney on LinkedIn - https://www.linkedin.com/in/sarastenderdelaney/

Sarilla - https://www.drinksarilla.com/

Sarilla on LinkedIn - https://www.linkedin.com/company/drinksarilla/

Sarilla on Instagram - https://www.instagram.com/drinksarilla/

Sarilla on Facebook - https://www.facebook.com/DrinkSarilla

Sarilla on X - https://x.com/drinksarilla

Sarilla on YouTube - https://www.youtube.com/@drinksarilla

Sarilla on TikTok - https://www.tiktok.com/@drinksarilla

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Brands for a Better World Episode Archive - http://brandsforabetterworld.com/

Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/

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Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/

Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/

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Heritage Radio Network - https://heritageradionetwork.org/

Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/

Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork

Heritage Radio Network on X - https://x.com/Heritage_Radio

Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/

Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio

Chapters:

03:00 Introduction to Sarilla Beverage and Its Origins

14:50 The Impact of Rwanda on Sara's Journey

24:50 The Birth of Sarilla Beverage

31:45 Product Development and Challenges

38:52 Navigating the Beverage Industry

39:50 Building a Supportive Network

50:55 Understanding Regenerative Agriculture

01:05:09 Envisioning a Better World

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