In this conversation, Whitney Douglas, Director of Sales at Living Alchemy, discusses the transformative power of fermentation in health supplements and its historical significance. She explains how Living Alchemy uses fermentation to enhance the potency and digestibility of their products, emphasizing a holistic approach to nutrition. The discussion also covers the launch of their new book, 'The Living Alchemy Book of Fermentation,' which aims to educate readers on the benefits of fermentation and provide practical tips and recipes. Whitney shares insights on the importance of returning to natural health practices and the need for unity in the wellness community.

Takeaways:

• Fermentation enhances the potency and digestibility of supplements.
• Living Alchemy focuses on whole plant supplements for holistic health.
• Their new book aims to educate on fermentation and its benefits.
• Fermentation has historical significance in health practices.
• Customer feedback drives product development at Living Alchemy.
• The shift towards natural health is gaining momentum.
• Fermentation can reduce anti-nutrients in food.
• Connection to nature is essential for health and wellness.
• Personal growth often involves deconditioning from societal norms.
• A better world is about unity and connection.

Sound bites:

• “Curcumin is fat soluble, but when you ferment the turmeric root, the curcumin becomes water soluble, making it more easily absorbed into your body.”
• “I do feel like there's that shift is coming where, you know, but we're going back to nature, whether you want to call it rewilding, remembering, it's happening, you know?”
• “I'm starting to realize that like, in the West anyways, everything that you should be doing is somehow removed from your life and then sold back to you as a service or product.”
• “we know how important gut health is to the rest of the body, especially when it comes to the immune system and cognitive function, cardiac function.”
• "Tend to your inner garden."
• “Go fermental.”
• “Holy basil makes a great tea and it's already wonderful. But then you ferment it and then it just turns into like the next level.”
• “The process took three years. To stop writing the book was the hardest thing about writing the book because draw the line in the sand at some point and agree that it's done.”
• “Divided we are not strong."

Links:

Whitney Douglas on LinkedIn - https://www.linkedin.com/in/whitney-douglas-36110512/

Living Alchemy - https://livingalchemy.com/

The Living Alchemy Book of Fermentation - https://livingalchemy.com/products/the-living-alchemy-book-of-fermenation

Living Alchemy on Facebook - https://www.facebook.com/therealalchemyusa/

Living Alchemy on X - https://x.com/TherealalchemyU

Living Alchemy on LinkedIn - https://www.linkedin.com/company/living-alchemy-fermented-supplements/

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Philosopher Foods Fermented & Sprouted Nuts - https://philosopherfoods.com/

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The Gene Keys Book - https://genekeys.com/product/the-gene-keys-paperback/

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Brands for a Better World Episode Archive - http://brandsforabetterworld.com/

Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/

Modern Species - https://modernspecies.com/

Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/

Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/

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Heritage Radio Network - https://heritageradionetwork.org/

Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/

Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork

Heritage Radio Network on X - https://x.com/Heritage_Radio

Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/

Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio

Chapters:

03:00 Introduction to Living Alchemy and Fermentation

06:13 The Science of Fermentation and Its Benefits

08:54 Holistic Health and Whole Plant Nutrition

12:10 The Evolution of the Supplement Industry

14:58 Addressing Health Concerns Through Natural Solutions

17:55 Product Development and Customer Feedback

21:07 The Living Alchemy Book of Fermentation

23:51 The Historical Context of Fermentation

26:52 The Future of Living Alchemy and Customer Engagement

34:33 Understanding Fermentation and Its Importance

35:37 The Journey of Writing a Cookbook

38:12 Exploring Unique Recipes and Their Significance

42:44 The Collaborative Process of Recipe Development

44:29 The Challenges and Surprises in Fermentation

47:13 The Impact of Fermentation on Health

49:21 Reflections on the Book Writing Experience

51:01 The Role of Authenticity in Personal Growth

57:47 Envisioning a Better World Through Unity

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