In this podcast, Geoff shares his story that took him as a young man around the world in search of his passion. Starting off as an architect of buildings, Geoff realised he could never be satisfied doing the same thing over and over. He was a creative soul that needed to be free and just couldn’t see himself confined to being at a desk or cubicle for the rest of his career. This decision saw Geoff’s corporate days short-lived. Through his many travels around the US followed by the UK, Geoff developed his own ideas of what he’d like to pursue. He was a voracious reader and formed Book Rapper (www.bookrapper.com) one of his earlier businesses that shared book summaries from some of the worlds most influential authors, now shared over 100.000 times. His podcast has had a growing following for several years and his current business The Ideas Architect (www.geoffmcdonald.com/geoff-mcdonald-ideas-architect) helps businesses design and package their own ideas. His approach is non-conventional, yet refreshing. He is invited to speak at many conferences and is a mentor to many, including engineering graduate students from the University of Melbourne. Geoff lives a nomadic lifestyle, moving from place to place by choice and his business has the freedom to operate anywhere he goes. Geoff’s story will definitely get you to question what you are doing to ensure you don’t just settle, rather to pursue your dreams and venture out of your comfort zone to achieve your fullest potential.