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BrandSide: Marcelo Kertesz, CMO of Manscaped, on Crafting a Bold Brand Identity
Manage episode 473695031 series 3322458
In this episode, Marcelo Kertesz, CMO of Manscaped, shares his journey from product design school to leading one of the most disruptive brands in men's grooming. He reveals how, during COVID, he took the initiative to propose a complete rebrand for Manscaped, which ultimately helped reshape the brand’s identity. Marcelo delves into the balance between creativity and strategy, the importance of team collaboration, and how Manscaped continues to push boundaries in branding and marketing.
Connect with Marcelo: https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
447 episodes
Manage episode 473695031 series 3322458
In this episode, Marcelo Kertesz, CMO of Manscaped, shares his journey from product design school to leading one of the most disruptive brands in men's grooming. He reveals how, during COVID, he took the initiative to propose a complete rebrand for Manscaped, which ultimately helped reshape the brand’s identity. Marcelo delves into the balance between creativity and strategy, the importance of team collaboration, and how Manscaped continues to push boundaries in branding and marketing.
Connect with Marcelo: https://www.linkedin.com/in/marcelo-kertesz-9a1b4a/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
447 episodes
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