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Joslyn Summerset on Brand Strategy and Consumer Insights, Group Account Director at DCX

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Manage episode 477519984 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Joslyn Summerset, Group Account Director at DCX Growth Accelerator, joins us to unpack the power of cultural strategy and why understanding what truly makes consumers tick goes far beyond basic demographics. She shares her journey from digital to creative, working with mission-driven brands like Ben & Jerry’s and Newman’s Own, and what drew her to DCX’s unique, strategy-first model. Joslyn also gets candid about navigating burnout, the value of taking career risks, and how living in Mexico has shifted her perspective on work-life balance.

Connect with Joslyn: https://www.linkedin.com/in/joslynsummerset/

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

  continue reading

437 episodes

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iconShare
 
Manage episode 477519984 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Joslyn Summerset, Group Account Director at DCX Growth Accelerator, joins us to unpack the power of cultural strategy and why understanding what truly makes consumers tick goes far beyond basic demographics. She shares her journey from digital to creative, working with mission-driven brands like Ben & Jerry’s and Newman’s Own, and what drew her to DCX’s unique, strategy-first model. Joslyn also gets candid about navigating burnout, the value of taking career risks, and how living in Mexico has shifted her perspective on work-life balance.

Connect with Joslyn: https://www.linkedin.com/in/joslynsummerset/

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

  continue reading

437 episodes

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