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The Mountain Dew Makeover Episode

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Manage episode 481704618 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What does it take to refresh a global brand without losing its fan following?
JP Bittencourt, SVP of Marketing for Sparkling Brands at PepsiCo Beverages U.S., joins BrandSide to break down Mountain Dew’s bold new visual identity, their viral Super Bowl campaign featuring SEAL (yes, the real SEAL), and how the brand is leaning into legacy, community, and sunshine-soaked vibes for a new generation of fans. From Baja Blast’s retail takeover to tattoo redos and drone shows, this episode covers it all. JP also shares his best advice for aspiring marketers and how two unexpected roles shaped his entire career.

Follow us on LinkedIn for all the ad news to know: https://www.linkedin.com/company/breaking-entering-podcast/

  continue reading

439 episodes

Artwork
iconShare
 
Manage episode 481704618 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What does it take to refresh a global brand without losing its fan following?
JP Bittencourt, SVP of Marketing for Sparkling Brands at PepsiCo Beverages U.S., joins BrandSide to break down Mountain Dew’s bold new visual identity, their viral Super Bowl campaign featuring SEAL (yes, the real SEAL), and how the brand is leaning into legacy, community, and sunshine-soaked vibes for a new generation of fans. From Baja Blast’s retail takeover to tattoo redos and drone shows, this episode covers it all. JP also shares his best advice for aspiring marketers and how two unexpected roles shaped his entire career.

Follow us on LinkedIn for all the ad news to know: https://www.linkedin.com/company/breaking-entering-podcast/

  continue reading

439 episodes

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