Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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VML on Creativity with Tom Murphy on Building Brand Platforms That Last
Manage episode 483958778 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to VML on Creativity, a special series from Breaking and Entering. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories globally. From health to commerce to entertainment, this is how creativity pushes brands forward today.
In this episode, we sit down with Tom Murphy, Co-Chief Creative Officer of VML US, to dive into the power of long-term brand platforms - ideas built to last. Tom shares his perspective on what makes a brand platform truly enduring, how to develop work that stays relevant across years (not just weeks), and why timeless insights are still the most powerful creative fuel.
We explore iconic examples like KitKat’s “Have a Break,” Hellmann’s Super Bowl presence, and Wendy’s fresh, sassy social voice. From campaign longevity to platform adaptability, Tom breaks down what it takes to build something that sticks - and why patience, empathy, and relentless enthusiasm are underrated creative tools.
Creative Work Mentioned in This Episode:
KitKat – The Break Chair: https://www.vml.com/work/break-chair
Hellmann’s Super Bowl: https://www.vml.com/news/hellmanns-hits-the-spot-in-big-game-ad
Wendy’s – Frosty Fix: https://www.vml.com/work/frosty-fix
Hosted by Geno Schellenberger, Founder of Breaking and Entering Media.
Follow, rate, and share the podcast to keep learning from today’s top creative minds.
Connect with Tom: https://www.linkedin.com/in/tommurphycreative/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
446 episodes
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Manage episode 483958778 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to VML on Creativity, a special series from Breaking and Entering. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories globally. From health to commerce to entertainment, this is how creativity pushes brands forward today.
In this episode, we sit down with Tom Murphy, Co-Chief Creative Officer of VML US, to dive into the power of long-term brand platforms - ideas built to last. Tom shares his perspective on what makes a brand platform truly enduring, how to develop work that stays relevant across years (not just weeks), and why timeless insights are still the most powerful creative fuel.
We explore iconic examples like KitKat’s “Have a Break,” Hellmann’s Super Bowl presence, and Wendy’s fresh, sassy social voice. From campaign longevity to platform adaptability, Tom breaks down what it takes to build something that sticks - and why patience, empathy, and relentless enthusiasm are underrated creative tools.
Creative Work Mentioned in This Episode:
KitKat – The Break Chair: https://www.vml.com/work/break-chair
Hellmann’s Super Bowl: https://www.vml.com/news/hellmanns-hits-the-spot-in-big-game-ad
Wendy’s – Frosty Fix: https://www.vml.com/work/frosty-fix
Hosted by Geno Schellenberger, Founder of Breaking and Entering Media.
Follow, rate, and share the podcast to keep learning from today’s top creative minds.
Connect with Tom: https://www.linkedin.com/in/tommurphycreative/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
446 episodes
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Similar to Breaking and Entering Advertising Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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continue reading
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…
continue reading
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continue reading
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