Most education companies don’t lose leads because their product is weak.
They lose them because the message doesn’t land.

They try to sound professional. Strategic. Smart.
But polish ≠ presence.
And clever ≠ clear.

In this episode, Josh sits down with Mitch Weisburgh—a lifelong educator, EdTech veteran, and founder of MindShifting with Mitch—to unpack what really happens when education founders try to grow… without adjusting their communication to match their audience’s mindset.

Mitch isn’t just a guest—he’s a client inside the Elevation Experience.
And what he models in this conversation is exactly what we coach our EdTech founders to do:

📍 Communicate with credibility.
📍 Build trust before tactics.
📍 Create a messaging system that respects your buyer’s brain.

Because the real sales block?
It’s not your offer.
It’s the resistance your offer hits when your audience is overwhelmed, skeptical, or defensive.

That’s why “mind-shifting” isn’t just Mitch’s business name—it’s the strategy behind his traction.

But here’s what makes this episode even more powerful:

Mitch doesn’t just teach mind-shifting for superintendents.
He shows how the same frameworks can reshape how founders show up—in business and in life.

Whether you're trying to land your next deal, reset your team’s communication, or reclaim clarity in your own leadership—there’s something here for you.

🎯 Inside this episode, education founders will learn:

✅ How fight/flight/freeze impacts EdTech decision-makers—and what to do about it
✅ Why district buyers often “check out” of polished, pitch-heavy messaging
✅ How Mitch built a business that sells transformation to superintendents—without selling at all
✅ What changes when your communication shifts from explanation to connection
✅ Why clarity + confidence = consistent lead flow in the education space
✅ And how mindset shifts apply to both your pitch—and your personal growth

This isn’t a fluff conversation.
It’s a behind-the-scenes look at how one founder shifted his own message—and now helps leaders do the same inside districts across the country.
And it’s proof that when founders show up with empathy, presence, and clarity, the pipeline follows.

📍If you're an EdTech leader trying to generate leads with more consistency and less performance—this episode is your reset.

Because the best lead gen in education isn’t about being louder.
It’s about being understood.

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