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In the debut episode of Bricks & More, Adrian Strittmatter welcomes Achelle Hill, Marketing Director Europe at Lendlease, to explore the power of branding and marketing in real estate.
They discuss how marketing is more than just a promotional tool—it’s a fundamental driver of long-term value creation.
Key topics include:
✅ Branding as a value multiplier—how real estate brands shape perception, demand, and long-term success.
✅ Placemaking & storytelling—why marketing should start at the master planning stage, not just at the launch.
✅ Lendlease’s triple bottom line—how financial, social, and environmental value must be balanced for sustainable success.
✅ The power of partnerships—why collaboration is essential for driving engagement and creating destinations.
✅ Lessons from landmark projects—insights from One Sydney Harbour, Smithfield, Euston, and more.
If you think real estate marketing is just about producing marketing tools this episode will change your mind.
Achelle Hill on LinkedIn
Lendlease: https://www.lendlease.com/
Adrian Strittmatter on LinkedIn
Saentys: https://saentys.com/
16 episodes
