How Top Hospital Systems are Capturing New Patients

Bright Spots in Healthcare

Content provided by Eric Glazer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Glazer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

1y ago 1:01:05

MP3•Episode home

Leaders from Ballad Health, Baystate Health, Stony Brook Medicine and Purple Lab share how health systems can take a more sophisticated and consumer-focused approach to attracting new patients.

Our expert panel leads a thought-provoking discussion on the importance of seeing patients as healthcare consumers and understanding how they make decisions, what motivates them, and how, where, and why they engage with the broader healthcare system.

You will discover innovative patient acquisition strategies and best practices you can implement in your organization to break through the market clutter, differentiate your health system’s offerings and create a message that resonates with customers.

Themes covered:

Consumer Centricity & The Patient Journey
Personalized, Data-Driven Marketing
Health Equity

Guests:

Ebrahim Barkoudah, MD, MPH, MBA, System Chief of Hospital Medicine and Regional Chief Medical Officer/Regional Quality Officer, Baystate Health
Timothy Brown, Chief Communications and Marketing Officer, Stony Brook Medicine
Molly Luton, Chief Marketing and Communications Officer, Ballad Health
Ted Sweetser, Vice President, Strategy, Healthcare, Purple Labs

Bios: https://www.brightspotsinhealthcare.com/events/how-top-hospital-systems-are-capturing-new-patients/

We are proud to have Purple Lab as the sponsor of this event. Their support is Instrumental in bringing you this insightful discussion.

PurpleLab is a health tech company that puts valuable healthcare insights in customers' hands, enabling the healthcare industry to drive better outcomes through access to real-world data. https://purplelab.com/

99 episodes

#Fitness #Eric Glazer #Behavioralhealth #Brightspotsinhealthcare #Ericglazer #Healthcare #Mentalhealth #Populationhealth #Positivedeviance #Sharedpurposeconnect #Socialdeterminants #Socialdeterminantsofhealth #Telemedicine #Valuebasedcare #Medicine