Artwork
iconShare
 
Manage episode 505704859 series 3019473
Content provided by Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of the Bringing Business to Retail Podcast, I'm joined by retail buyer and showroom founder Erica Kiang to unpack the strategies that separate successful retailers from the rest. Whether you're stocking your own shelves or trying to get your product into stores, Erica shares hard-won insights from her experience with brands like Ann Taylor, her own boutiques, and now as founder of the Babel Fair Showroom.

We talk about:

  • How to buy like a pro (even if you're not a big box store)

  • What makes a product a true bestseller

  • The power of customer personas and real-time feedback

  • Why exclusivity and territory still matter in retail

  • And how even small retailers can negotiate product exclusives

If you want to stop guessing and start curating collections that move, this episode is your guide.

Connect with Erica Kiang: 📘 Facebook: facebook.com/profile.php?id=111944 📸 Instagram: @erica.kiang 💼 LinkedIn: Erica Kiang on LinkedIn

  continue reading

594 episodes