In this episode, we sit down with Joe Bird, a Newcastle-born tattoo artist with an incredible story of transformation. Joe takes us back to where it all started, sharing how he stumbled into tattooing by chance and how it became his passion.
But it’s not all smooth sailing—Joe opens up about his battles with addiction, the struggles of running his own gym while being stuck in a cycle of partying, and how he finally decided to make some big changes in his life.
We talk about everything from the impact of diet and cutting out sugar to how fitness became a huge part of his journey to sobriety. Joe shares how switching to a carnivore diet has not only helped him feel more in control but also brought unexpected mental clarity and peace.
This is a raw, honest conversation filled with lessons on self-discipline, the challenges of leaving a toxic lifestyle behind, and how to use struggle as a stepping stone for growth. Whether you’re interested in fitness, mental health, or just an inspiring story, you won’t want to miss this one.

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