Don't miss the part where Allan admits: "I didn’t think I’d be crying during this episode."

It’s raw, it’s inspiring, and it’s... Nice.
In this heartfelt and high-energy episode, host Allan Draper sits down with Travis Bottoms — 13-year industry vet and co-founder of Nice Pest Company — to explore how authenticity, humor, and heart are transforming what it means to run a pest control business.
Travis shares how Nice uses organic social media (with zero ad spend) to drive real customer engagement, foster loyalty, and boost company culture — all while staying true to who they are. With over 140,000 views in just 30 days, Travis explains why their secret isn’t just funny content — it’s content that feels real.
But this episode goes deeper. The guys talk about mental health in the trades, overcoming industry judgment, staying focused on your own "race car," and what growth actually means beyond the numbers.
Whether you're a new owner, a scaling operator, or a seasoned vet — this is one of those conversations that might just change how you see the industry… and yourself.

Real talk on branding, culture, and connection
Behind-the-scenes of viral reels and organic growth
Leadership, legacy, and building a company that matters