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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Allan is joined by his business partner, Mat Rogers, for a powerful deep dive into what Mat calls the second digital marketing renaissance. They break down how AI is completely changing the way pest control companies are found online, why websites built before 2025 are already out of date, and what PCOs can do right now to stay ahead of the curve.
Mat shares the story of a brand-new client who launched into a market with zero presence — and generated leads within six hours of launching their AI-optimized site. They discuss what it means to build a website that “speaks” to Google’s AI (Gemini), how to structure content for EEAT (Experience, Expertise, Authority, Trust), and practical steps for pest control owners who don’t want to be left behind.
If you’re serious about scaling your company and dominating your market, this is a must-listen episode packed with real data, proven strategies, and next steps you can take today.
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