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4 Email Automations You Must Have in Your Product Business

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Manage episode 413279702 series 3482730
Content provided by Melissa Robbins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Robbins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

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Email marketing is a huge game changer for any business, especially product-based businesses.

Think about all the times you’ve gotten an email from Target or Amazon. Did that prompt you to buy something from their site or at least think about it more?

Today, I share the best email marketing strategy with you for product-based businesses. This will help you make sure you’re not only selling your products but also ensuring a positive customer experience.

I discuss all of the following:

01:13 What is email marketing?

03:37 Welcome sequence

04:50 Abandon cart emails

06:55 Browser abandonment emails

08:15 Post-purchase emails

09:27 Forever sequence

Listen to the welcome sequence episode on thelotco business podcast

Read for more email marketing stats

To get access to my Nail Your Email Marketing course click here.

Support the show

I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.

  continue reading

151 episodes

Artwork
iconShare
 
Manage episode 413279702 series 3482730
Content provided by Melissa Robbins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Robbins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

Email marketing is a huge game changer for any business, especially product-based businesses.

Think about all the times you’ve gotten an email from Target or Amazon. Did that prompt you to buy something from their site or at least think about it more?

Today, I share the best email marketing strategy with you for product-based businesses. This will help you make sure you’re not only selling your products but also ensuring a positive customer experience.

I discuss all of the following:

01:13 What is email marketing?

03:37 Welcome sequence

04:50 Abandon cart emails

06:55 Browser abandonment emails

08:15 Post-purchase emails

09:27 Forever sequence

Listen to the welcome sequence episode on thelotco business podcast

Read for more email marketing stats

To get access to my Nail Your Email Marketing course click here.

Support the show

I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.

  continue reading

151 episodes

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