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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Getting Stocked Isn’t the Finish Line, It’s the Start Line
build your profitable product business with mel robbins thelotco business podcast
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You’ve landed your dream retailer. Your products are on the shelf. Now what?
Most brands think their job is done once they’ve been stocked, but that’s just the beginning. In this episode, I break down the three stages of post-delivery success that turn a one-off wholesale order into consistent reorders (and loyal retail partners who sell your products for you).
You’ll Learn:
✨ Why getting stocked is just the start line, not the finish line
✨ How to support your retailers with marketing assets, education, and storytelling tools
✨ Simple ways to drive foot traffic and visibility for your stockists (without hurting your own online sales)
✨ How to build lasting relationships with buyers and retail staff that lead to repeat orders
✨ Why scarcity thinking is holding your brand back and how abundance thinking grows both sides
Mentioned in this Episode:
- Transform Your Wholesale Program: Learn how to get stocked (and stay stocked!) → thelotco.com.au/wholesale
- Free Wholesale Guide: Download your free copy →here https://thelotco.myflodesk.com/wholesaletips
- Book Mentioned: Unreasonable Hospitality by Will Guidara
Roadmap to Profit Program waitlist is here.
Join my Product Business Growth Club here.
I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media
From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
171 episodes
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