In this episode of Building a Clear, Authentic Brand, I share why authenticity is the foundation of everything we build. Before we can be authentic in our brand, we first have to be authentic in ourselves.

I walk through my own story — from feeling average and lost in a string of jobs, to stepping into entrepreneurship, to nearly losing everything, and finally learning to embrace my God-given gifts and identity. Clear Authentic Brands was actually born out of this struggle. My fight to find authenticity in life and faith is what shaped my passion for helping others find authenticity in their business.

This episode is about more than branding — it’s about identity. We can’t separate who we are from the businesses we lead. And when we stop living to please the world and start living true to who God created us to be, our brand finally has a foundation worth building on.

What You’ll Learn in This Episode:

• Why authenticity is the starting point for building a clear, authentic brand
• How my personal struggles with identity shaped my entrepreneurial journey
• The dangers of people-pleasing and building a brand the “world’s way”
• Why your faith, work, and life can’t be separated — and shouldn’t be
• How God uses our deepest struggles to shape our greatest calling
• Why aligning your gifts with your business brings purpose, clarity, and impact

Resources & Links:

• Learn more at clearauthenticbrands.com
• Books referenced: Start With Why by Simon Sinek, Traction by Gino Wickman, The Advantage by Patrick Lencioni