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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode we talk about what it really means to build a brand people believe in. Purpose, conviction, and consistency replace shortcuts and pressure, creating loyalty, word of mouth, and peace in leadership.
What You’ll Learn:
• Defining a brand people believe in beyond logos and taglines
• Clarifying purpose, impact and the kind of workplace you build
• Hiring and leading so employees experience values first
• Alignment between words, actions and decisions
• How inside-out belief shapes consistent customer experience
• The compounding effect of word of mouth and loyalty
• Choosing conviction over compromise in business
• Rejecting manipulative tactics for open, honest invitations
• Planting before harvest and leading through lean seasons
Scripture References:
- 2 Corinthians 9:6–8 — “Whoever sows sparingly will also reap sparingly…”
- Psalm 126:5–6 — “Those who plant in tears will harvest with shouts of joy.”
- Romans 12:2 — “Be transformed by the renewing of your mind…”
- Matthew 11:28–30 — “My yoke is easy and my burden is light.”
Resources & Links:
- Start With Why by Simon Sinek
- The Purpose Driven Life by Rick Warren
- Learn more at ClearAuthenticBrands.com
Related episodes:
- Episode 07- What Meaningful Work Really Is and Why it Matters
Chapters
1. What A Brand People Believe In Means (00:00:00)
2. Purpose Beyond Profit (00:02:37)
3. Attracting People Who Share Your Why (00:05:10)
4. Culture Starts With How You Treat Your Employees (00:07:45)
5. Inside-Out Consistency Shapes Customer Experience (00:10:20)
6. Word of Mouth And True Loyalty (00:12:40)
7. Leader Integrity And Inner Peace (00:14:25)
8. A Hard Choice: Dropping Marketing Services (00:17:40)
9. Conviction Over Compromise In Practice (00:21:00)
10. Rejecting Manipulative Tactics (00:23:40)
11. Open Invitations And Start With Why (00:26:00)
12. Planting Before Harvest: Faith At Work (00:28:00)
13. Sowing Generously Into People And Systems (00:31:00)
14. Learn More & Closing (00:33:46)
15. Planting In Tears, Reaping With Joy (00:34:00)
8 episodes
